Website Design

Regardless of whether you sell accounting services, run a pizza restaurant, paint houses, exterminate pests, are a personal trainer, or have any other kind of business where you sell something to someone, your website should be an asset. At minimum, it’s the face of your business. For people who search for you on the web, it’s the first impression they’ll get, and has a MAJOR impact on sales. 

Assuming someone can find your website online when they search for your business or for services you offer, you’ve got a matter of seconds to make an impact, and keep the prospect engaged. Most websites do a terrible job of this, and they lose sales as a result. 

Your website needs to: 

• Establish credibility 
• Convey your message and what you stand for 
• Provide solutions for what the prospect needs
• Show social proof (if applicable, which it is in 95% of cases)
• Advance the sale

Advancing the sale is a matter of providing the information required to get the prospect closer to buying, or indeed actually allow them to buy whatever you offer then and there. Social Proof is normally client testimonials, but can also be other points of interest, such as how many people you’ve helped over the years you’ve been in business, how many burgers you’ve sold, and so on and so forth. 

Providing solutions for your prospects needs might sound obvious, but most websites aren’t set up to do this, because most website owners just GUESS as to how their visitors found them (is the visitor searching for pizza delivery, or a pizza restaurant, most websites owners don’t know the answer, so they guess). 

Furthermore, most websites have a high level overview of what they do and that’s it.  Some might go one step further and have a service specific page, but these are NEVER optimized the way they should be, which has a huge impact on conversions (from website visitor to buyer). 

Your message, the way your business is positioned (high end, low end, customized, templated, etc), and your credibility all directly impact what you can charge for your services or products, and what your conversion rate will be. If your website does a poor job of conveying these things, then you’re leaving money on the table in lost sales, or sales that don’t give you as much profit as they could.

Hopefully it’s clear, your website is an important marketing asset that you NEED to strategically optimize so that it can bring more sales to your business.

Unlike most companies who might try to sell you a website, we not only have 15 years of experience building websites, but we’re also at the forefront of Search Engine Optimization, and you really need both if your web strategy is going to succeed.