Your website needs to load quickly, if not, people will click away from your website more often.  This is known as having a “high bounce rate,” and search engines will rank your website lower in the search results. Thus, slow speed gives a poor visitor experience and hurts your search engine rankings.

If your website isn’t stable and reliable, in other words, if it ever goes offline or doesn’t load properly, then you risk losing business. Good hosting solutions have multiple systems in place to ensure uptime, and overall stability and reliability.

As publicized data breaches have reminded us all too well, hackers are a constant threat to websites. They seek to steal personal or financial information, hold the computer hostage for ransom, or take it over to use for attacks on other computers. Like being a victim of a traumatic home invasion, a successful website hack can leave your website a mess and your reputation in shambles.

As your website popularity grows, you need the machine that runs your website (your host / servers) to grow with you (otherwise speed and stability will become an issue). Hosting solutions that are set up to support your growth will have infrastructure in place ready for you to leverage when the time comes.

A ‘sterile’ web neighborhood is one that is free from undesirable websites. Just like you’d like your home to be free from germs, your website will only perform at it’s best if the servers that host it are also free from germs. For best website performance, you need to ensure that your website isn’t sharing servers with porn websites, gambling websites, pharma websites, and “junk” websites (while not always the case, these junk websites often use extenstions such as .ru (Russia), .cn (China).